Privacy & Data Protection Policy

Last updated: 2026.Feb.03

This Privacy & Data Protection Policy explains how BetterPelvi, operated by Quality Studio & Academy (“we”, “us”, “our”), collects, uses, and protects personal data in accordance with the UK GDPR and the Data Protection Act 2018.

1. Data Controller

Business name: Quality Studio & Academy

Trading name:  Quality Studio & Academy

Country: United Kingdom

Contact email: info@qualitystudio.co.uk

2. Lawful Bases for Processing

We process personal data only where one or more lawful bases apply, including:

  • Consent

    Where you have given clear permission, including for:

    • Non-essential cookies

    • Analytics tools

    • Advertising, remarketing, and tracking technologies (including Meta Pixel and Google Ads)

    • Contact forms, booking requests, and lead generation forms, where you voluntarily provide your name, email address, or phone number and consent to being contacted regarding your enquiry, consultation, or services.

  • Contractual necessity

    Where processing is required to manage bookings, consultations, and services you request

  • Legal obligation

    Where processing is necessary to comply with legal, regulatory, or insurance requirements

  • Legitimate interests

    Where processing is necessary for the operation, security, and improvement of our business, provided those interests are not overridden by your rights and freedoms

Consent may be withdrawn at any time via cookie settings or by contacting us.

3. Personal Data We Collect

3.1 Automatically Collected Data

When you visit our website, we may collect:

  • IP address

  • Browser type and version

  • Device and operating system

  • Referring website

  • Pages visited, date and time of access

This data is used for security, analytics, and performance monitoring and does not directly identify you.

3.2 Data You Provide Voluntarily

We collect personal data when you:

  • Submit an enquiry

  • Book an appointment

  • Contact us via email, phone, WhatsApp or social media

This may include:

  • Name

  • Email address

  • Phone number

  • Appointment details

  • Messages you choose to send us

4. Special Category Data (Health)

We may collect special category personal data relating to health if you choose to provide it, for example:

  • Contraindications

  • Treatment suitability information

  • Health-related information relevant to services offered

Such data is processed:

  • Only where a lawful basis applies

  • Only with your explicit consent, where required

  • With enhanced safeguards and restricted access

Health data is retained only for as long as necessary for the stated purpose(s) and to meet legal, regulatory, or insurance obligations, after which it is securely deleted.

5. Appointment Booking (Setmore)

We use Setmore to manage appointments and scheduling.

  • We act as the data controller

  • Setmore acts as a data processor

Booking data may include your name, contact details, appointment information, and notes you choose to provide.

You may request deletion of booking data at any time.

6. Cookies, Analytics & Advertising

We use cookies and similar technologies only where legally permitted and, where required, with your consent.

Currently used technologies

  • Google Analytics (GA4) – website usage and performance analytics

  • Google Ads – conversion tracking and remarketing

  • Meta Pixel – Facebook and Instagram advertising measurement

These tools may process device identifiers, usage data, and interaction events.

We do not use them to directly identify individuals.

7. Future Analytics Tools

We may introduce additional analytics tools, such as Hotjar, to better understand how users interact with our website.

If implemented:

  • Data will be anonymised or pseudonymised

  • Form fields will be masked

  • Tools will activate only after appropriate consent is obtained

8. Consent & Cookie Control

Where required by law:

  • Non-essential cookies and tracking technologies are activated only after consent

  • You may accept, reject, or manage cookies via the Cookie Settings option on our website

Where applicable, we use Google Consent Mode so Google tags respect your consent choices.

9. WhatsApp Click-to-Chat

If you contact us via WhatsApp, your message and contact details are processed by WhatsApp under their own privacy policy.

We use WhatsApp solely to respond to enquiries and do not retain messages longer than necessary.

10. Data Retention

  • Website log data is retained for a limited period

  • Booking, enquiry, and health-related data is retained only as long as necessary for business, legal, or insurance purposes

  • Advertising and analytics data is retained in accordance with consent choices and platform policies

11. Data Security

We apply appropriate technical and organisational measures, including:

  • HTTPS / SSL encryption

  • Restricted access to personal data

  • Secure hosting environments

Email communication outside secure website forms cannot be guaranteed as fully secure.

12. Your Rights

You have the right to:

  • Access your personal data

  • Request correction or deletion

  • Restrict or object to processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

13. Policy Updates

We may update this policy from time to time.

Any changes will be published on this page and take effect immediately.